Field research

Definition

Field research involves collecting data outside of a laboratory setting or pre-structured environment, focusing on observing and analyzing phenomena in their natural context. This method is widely used in sociology to gather qualitative data through various means such as interviews, surveys, and observation.

Related terms

Qualitative Data: Non-numerical information collected through methods like interviews and observations that helps researchers understand concepts, thoughts, or experiences.

Participant Observation:

A method where the researcher immerses themselves in the group or situation being studied to observe and participate in its activities firsthand.

Ethnography:

A detailed study of people and cultures from their perspective, typically involving extended fieldwork where researchers live among those they are studying