Paid media

Definition

Paid media in political science, especially within the context of elections, involves funding for advertising or promotional content by political parties or candidates to enhance visibility and influence public opinion. This type of media strategy is used to directly control the message, timing, and audience reach.

Related terms

Earned Media:

Free publicity gained through promotional efforts other than paid advertising, such as news coverage or social media mentions.

Social Media Campaigning: The use of social media platforms by candidates and parties to engage with voters, disseminate information, and mobilize supporters.

Political Advertising: A form of communication intended to influence political decisions, often involving paid spots on television, radio, print media, or online platforms