Opinion leaders

Definition

Opinion leaders are influential individuals within a community or social group who shape public opinion by sharing their views and insights. They often have authority, expertise, or charisma that makes others likely to follow their lead on political and social issues.

Related terms

Public Opinion:

The collective preferences or attitudes of a population towards politics, policies, or societal issues.

Social Media Influence: The impact that social media platforms have in shaping individuals' opinions and behaviors by facilitating the spread of information and ideas.

Political Socialization:

The process through which individuals acquire their political beliefs, values, attitudes, and behaviors from external influences such as family, schools, media, and opinion leaders