Relationship marketing

Definition

Relationship marketing is a strategy that focuses on building long-term relationships with customers rather than just pursuing one-time transactions. It aims to create customer loyalty and repeat business through personalized engagement and communication.

Related terms

Customer Loyalty:

The likelihood of previous customers continually choosing one company's products or services over its competitors based on positive experiences.

Customer Engagement: The process of actively building, nurturing, and managing relationships with customers through various channels and methods.

Personalized Marketing: Tailoring marketing efforts to meet the individual needs or preferences of consumers in order to enhance the customer experience