Franchisee

Definition

A franchisee is an individual or company that obtains the rights to use a franchisor's trademark, systems, and business model to operate a branch of the business. This arrangement allows the franchisee to sell the franchisor's products or services under the existing business model and brand.

Related terms

Franchisor:

A person or company that grants the license to a third party for conducting business under their marks.

Business Model:

A plan for how a company creates, delivers, and captures value, in economic, social, cultural or other contexts.

Trademark:

A symbol, word, or words legally registered or established by use as representing a company or product