Rational Decision-Making: A systematic approach to decision-making that involves defining the problem, identifying alternatives, evaluating options, and selecting the best course of action based on logic and objective criteria.
Intuitive Decision-Making: A decision-making approach that relies on instinct, gut feelings, and past experiences rather than a structured, analytical process.
Bounded Rationality: The concept that individuals make decisions based on limited information and cognitive capabilities, rather than having complete information and the ability to make perfectly rational choices.