study guides for every class

that actually explain what's on your next test

Ariel

from class:

Intro to Business

Definition

Ariel is a laundry detergent brand produced by Procter & Gamble, serving as an example of a product by a multinational corporation that has successfully penetrated global markets. It showcases how multinational companies adapt branding and product features to meet diverse consumer preferences across different regions.

congrats on reading the definition of Ariel. now let's actually learn it.

ok, let's learn stuff
© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.
Glossary
Guides