Absolut

Definition

Absolut is a renowned multinational corporation, primarily known for its production of vodka, showcasing the significant impact such companies have on global markets. It exemplifies how brands can leverage quality, marketing, and distribution strategies to achieve international presence and influence consumer preferences across different countries.

Related terms

Globalization:

The process by which businesses or other organizations develop international influence or start operating on an international scale.

Brand Recognition:

The extent to which consumers are able to identify a brand under various conditions, often contributing to international market success.

Marketing Strategy:

A business's overall game plan for reaching prospective consumers and turning them into customers of their products or services