Spectrum of Distinctiveness:The spectrum of distinctiveness is a classification system that categorizes trademarks based on their level of inherent distinctiveness, ranging from generic to arbitrary or fanciful.
Secondary Meaning:Secondary meaning refers to a trademark acquiring distinctiveness through extensive use and association with a particular source, even if the mark was not inherently distinctive.
Inherent Distinctiveness:Inherent distinctiveness is the ability of a trademark to immediately identify the source of a product or service without requiring additional meaning or association.