Qualitative data

Definition

Qualitative data are non-numerical observations that describe qualities or characteristics. These data often come from surveys, interviews, or open-ended questions.

5 Must Know Facts For Your Next Test

1. Qualitative data focus on descriptions rather than numbers and measurements.
2. Common methods to collect qualitative data include interviews, focus groups, and open-ended survey questions.
3. Qualitative data can be categorized based on themes or patterns identified during analysis.
4. Analysis of qualitative data often involves coding or thematic analysis to identify trends and insights.
5. Qualitative data provide context and deeper understanding but can be more challenging to analyze statistically.

Review Questions

• What are common methods used to collect qualitative data?
• How is the analysis of qualitative data typically conducted?
• What are the main differences between qualitative and quantitative data?

Related terms

Quantitative Data:

Numerical information that can be measured and quantified, such as height, weight, or temperature.

Sampling: The process of selecting a subset of individuals or items from a larger population to make inferences about the population.

Thematic Analysis: A method for identifying, analyzing, and reporting patterns (themes) within qualitative data.