Facebook

Definition

Facebook is a global social media platform that allows users to connect, share content, and communicate with others through personal profiles, pages, groups, and events. It plays a crucial role in shaping communication practices worldwide, serving as a tool for information dissemination and social interaction, particularly in the realms of digital activism and crisis management.

5 Must Know Facts For Your Next Test

1. Facebook was founded in 2004 by Mark Zuckerberg and his college roommates, quickly becoming one of the largest social media platforms in the world.
2. The platform has been instrumental in organizing digital activism campaigns, enabling grassroots movements to mobilize support and raise awareness on various issues.
3. During international crises, Facebook has provided real-time updates and resources for users, allowing them to connect with loved ones and access vital information.
4. Facebook's algorithm influences what content users see, which can impact public perception during critical events and crises.
5. The platform has faced challenges related to misinformation and data privacy concerns, leading to increased scrutiny from governments and organizations.

Review Questions

• How does Facebook facilitate digital activism and the organization of social movements?
  • Facebook facilitates digital activism by providing tools that allow individuals to easily share information, organize events, and mobilize supporters around causes. Activists can create pages, groups, or events that garner attention and rally people for protests or campaigns. The platform's wide reach enables messages to spread rapidly, connecting like-minded individuals across geographical boundaries.
• In what ways does Facebook play a role in communication during international crises?
  • During international crises, Facebook acts as a vital communication channel by offering real-time updates and a platform for sharing critical information. Users can post alerts, connect with emergency services, or provide support for those affected. Additionally, features like Safety Check allow users to mark themselves safe during disasters, which helps alleviate concerns for friends and family.
• Evaluate the impact of Facebook's algorithm on public perception during significant global events.
  • Facebook's algorithm significantly impacts public perception by determining what content users see based on their interests and engagement patterns. This can lead to echo chambers where users are exposed mainly to viewpoints that align with their own, potentially skewing their understanding of events. During significant global events, this influence can affect how information spreads and is received by the public, making it crucial for Facebook to address issues like misinformation and biased content.

Related terms

Social Media: Platforms that enable users to create and share content or participate in social networking.

Digital Activism: The use of digital tools and platforms to promote or resist social, political, or environmental change.

Crisis Communication:

The strategic approach to managing communication during emergencies or significant events affecting public perception.