International Business Negotiations
Intellectual property rights (IPR) are legal protections granted to creators and inventors for their original works, inventions, and brands, allowing them to control the use of their intellectual creations. These rights are essential for promoting innovation and creativity, as they provide incentives for individuals and businesses to develop new products and services, especially in a global market where competition is fierce. Effective IPR management is crucial in various sectors, impacting everything from manufacturing to technology and services.
congrats on reading the definition of intellectual property rights. now let's actually learn it.