Interactive Marketing Strategy
Incremental budgeting is a budgeting method where the previous year's budget is used as a base, and adjustments are made for the new budget period by adding or subtracting amounts based on anticipated changes. This approach focuses on small adjustments rather than major changes, making it simpler and more straightforward for organizations. It's commonly used in resource allocation, allowing for predictable planning but often criticized for potentially perpetuating inefficiencies from prior budgets.
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