Cultural identity refers to the shared characteristics, beliefs, practices, and values that define a group of people, shaping their sense of self and belonging within a community. It encompasses aspects like language, religion, traditions, and social norms, influencing how individuals relate to one another and perceive themselves in a larger context. In the realm of tourism, cultural identity is often highlighted as both a point of pride and a potential point of conflict when outside influences challenge or alter local customs and practices.
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