Talking points

Definition

Talking points are concise statements or phrases designed to communicate specific messages or viewpoints during press conferences, interviews, and other public speaking events. They serve as a guide for speakers to ensure they stay on message and effectively convey key information while engaging with the audience or media.

5 Must Know Facts For Your Next Test

1. Talking points are often created prior to press conferences and interviews to help ensure the speaker remains focused on the main messages they want to convey.
2. They can be tailored to address specific questions or issues that may arise during interactions with journalists or the public.
3. Using talking points can enhance a speaker's credibility by demonstrating clarity and confidence in their communication.
4. Effective talking points are usually clear, concise, and memorable, making it easier for audiences to retain key information.
5. Organizations may distribute talking points internally to ensure all representatives deliver a consistent message across various platforms.

Review Questions

• How do talking points assist speakers during press conferences and interviews?
  • Talking points assist speakers by providing them with a structured outline of key messages they want to communicate. This preparation helps them stay focused on important issues, making their responses clear and coherent. By using talking points, speakers can confidently address questions from journalists while ensuring their core messages are consistently conveyed throughout the interaction.
• What role do talking points play in shaping an organization's media relations strategy?
  • Talking points play a critical role in shaping an organization's media relations strategy by providing a framework for consistent communication. By developing clear talking points, organizations can effectively manage how they present their perspectives on various issues, ensuring that their messages resonate with the audience. This consistency builds credibility and fosters positive relationships with the media, ultimately influencing public perception.
• Evaluate the importance of tailoring talking points for different audiences during public communications.
  • Tailoring talking points for different audiences is essential for effective communication because it ensures that the message resonates with each group's unique interests and concerns. For example, what may be relevant for a business audience could differ significantly from what is important for community stakeholders. By adapting talking points, speakers can engage listeners more effectively, foster understanding, and increase the likelihood of achieving desired outcomes during press conferences and interviews.

Related terms

message framing:

The way information is presented to influence audience perception and interpretation of a particular issue or topic.

media relations:

The practice of managing communication and relationships between an organization and the media to shape public perception.

key messages: Core ideas or themes that an organization wants to communicate clearly and consistently to its audience.