Intro to Marketing
Resource allocation is the process of distributing available resources among various projects or business units to maximize efficiency and achieve strategic goals. This concept is crucial in decision-making as it involves evaluating the needs and potential returns of different initiatives, ensuring that resources such as time, money, and personnel are used effectively. In the context of SWOT analysis, resource allocation plays a vital role in addressing the strengths and weaknesses identified while leveraging opportunities and mitigating threats.
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