Intro to Marketing
Ethical sourcing refers to the process of ensuring that the products and materials a company acquires are obtained in a responsible and sustainable manner, taking into account the social, environmental, and economic impacts. This practice is connected to broader principles of corporate responsibility, as it emphasizes fair labor practices, environmental stewardship, and transparency in the supply chain. By focusing on ethical sourcing, companies can build trust with consumers and enhance their brand reputation while contributing positively to society.
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