Ethics in Accounting and Finance
Escalation of commitment refers to the tendency of individuals or groups to continue investing in a failing course of action, despite evidence that it is not yielding positive results. This phenomenon can occur due to emotional attachment, the desire to justify previous decisions, or pressure from group dynamics. It often leads to poor decision-making and can be exacerbated by groupthink, as individuals may conform to prevailing opinions rather than challenge the flawed direction.
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