Environmental Politics and Policy
Greenwashing is the practice where companies or organizations exaggerate or falsely claim their environmental efforts and sustainability to mislead consumers into believing they are more eco-friendly than they actually are. This tactic often aims to enhance the company's public image and marketability, creating a facade of environmental responsibility while failing to implement meaningful sustainable practices. It plays a significant role in corporate strategy, influencing consumer choices and perceptions in a market increasingly focused on sustainability.
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