Consumer Behavior
Carl Rogers was an influential American psychologist known for developing client-centered therapy and his humanistic approach to psychology. His work emphasizes the importance of the self-concept and the conditions necessary for personal growth, connecting directly to concepts such as self-actualization found in Maslow's Hierarchy of Needs. Rogers believed that individuals have an innate drive toward growth and fulfillment, which aligns with the idea of achieving higher needs in Maslow's framework.
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