Communication Research Methods

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Structured interview

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Communication Research Methods

Definition

A structured interview is a research method where the interviewer asks a set of predetermined questions in a specific order, allowing for uniformity and consistency across all interviews. This approach is designed to minimize variability in responses, making it easier to analyze and compare data. It often features closed-ended questions that provide clear, quantifiable data, which can be useful for statistical analysis.

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5 Must Know Facts For Your Next Test

  1. Structured interviews are highly controlled, making them easier to replicate in future research studies.
  2. They typically use closed-ended questions, which can be easily quantified and analyzed statistically.
  3. This method reduces interviewer bias since every participant receives the same questions in the same order.
  4. Structured interviews are commonly used in surveys and quantitative research to ensure comparability of data.
  5. Despite their strengths, structured interviews may limit the depth of responses since they do not allow for follow-up questions or elaboration.

Review Questions

  • How does a structured interview enhance the reliability and validity of research findings?
    • A structured interview enhances reliability by ensuring that each participant is asked the same questions in the same order, which minimizes variability in responses. This consistency makes it easier to analyze the data statistically, thereby improving the validity of the findings. Additionally, because structured interviews limit interviewer bias, researchers can trust that differences in responses reflect true variations among participants rather than inconsistencies in questioning.
  • Compare and contrast structured interviews with unstructured interviews regarding their use in communication research.
    • Structured interviews are characterized by predetermined questions and a fixed format, which allows for standardized data collection and easy comparison across responses. In contrast, unstructured interviews offer flexibility and encourage participants to elaborate on their thoughts, leading to richer qualitative data. While structured interviews are more suitable for quantitative analysis and statistical validation, unstructured interviews provide deeper insights into participants' experiences and perspectives.
  • Evaluate the implications of using structured interviews on the overall research process and its outcomes.
    • Using structured interviews streamlines the research process by providing a clear framework for data collection, which enhances efficiency and consistency. However, this method may limit exploratory opportunities that arise from more open-ended approaches. The outcomes are generally more straightforward due to quantifiable data, but researchers must balance this with the potential loss of nuanced understanding that could be captured through unstructured methods. Ultimately, choosing between these methods depends on the specific research goals and desired insights.
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