Communication Research Methods
Logistic regression is a statistical method used for analyzing datasets in which there are one or more independent variables that determine an outcome, which is categorical in nature. This technique is particularly useful for predicting the probability of a certain class or event, such as success/failure or yes/no outcomes, based on the values of predictor variables. It transforms the linear combination of the predictors using a logistic function to ensure that the predicted probabilities remain between 0 and 1.
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