Communication Research Methods
Confirmatory factor analysis is a statistical technique used to test whether a set of observed variables can be explained by a smaller number of underlying latent factors. This method is particularly valuable because it allows researchers to specify hypotheses about the structure of their data before conducting the analysis, thereby confirming or rejecting theoretical models. By assessing the relationships between measured variables and their underlying constructs, this technique plays a crucial role in validating measurement models and informing structural equation modeling.
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