Communication and Popular Culture
The counterculture movement refers to a social phenomenon that emerged in the 1960s, characterized by a rejection of the mainstream cultural values and norms in favor of alternative lifestyles and beliefs. This movement encompassed various groups that challenged traditional societal constructs, often promoting ideals such as peace, love, and individual freedom. Within the realm of popular music, the counterculture movement significantly influenced genres like rock and folk, as artists used their music as a platform for social change and to express dissent against political and cultural establishments.
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