Communication for Leaders
Informed consent is the process through which individuals voluntarily agree to participate in a study, treatment, or intervention after being fully informed of its purpose, risks, benefits, and alternatives. This concept is crucial in ensuring that participants understand what they are getting into, thus promoting ethical standards in communication practices. By obtaining informed consent, communicators uphold respect for autonomy and individual decision-making, especially in persuasive contexts where the intention is to influence opinions or behaviors.
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