Business Semiotics
In semiotics, the term 'object' refers to the actual entity or concept that a sign represents or denotes. It is a crucial element in understanding the relationships within Peirce's triadic model, where the object interacts with the sign and interpretant to create meaning. The object can be something tangible, like a physical item, or intangible, like an idea or a feeling, and it plays a significant role in how signs function in communication.
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