Business Fundamentals for PR Professionals
Strategic alignment refers to the process of aligning an organization's goals, strategies, and resources with its overall mission and vision to ensure that all efforts work cohesively towards achieving desired outcomes. This alignment is crucial for maximizing effectiveness and efficiency, as it helps ensure that every action taken within the organization supports its long-term objectives. It plays a significant role in assessment and performance measurement frameworks, guiding organizations in adapting to changing environments and stakeholder needs.
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