Business Fundamentals for PR Professionals
Organizational change refers to the process in which a company or organization alters its structure, strategies, operational methods, technologies, or culture to adapt to new circumstances or improve performance. This process often involves not only changes in policies and procedures but also shifts in employee roles and responsibilities, impacting how the organization functions as a whole. Effective management of this change is crucial as it can significantly affect employee morale, productivity, and overall organizational success.
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