Business Fundamentals for PR Professionals
Nash Equilibrium is a concept in game theory where players in a strategic interaction choose their optimal strategy, given the strategies chosen by others, and have no incentive to deviate from their chosen strategy. In this scenario, each player's choice is optimal in relation to the choices of others, leading to a stable state where no player benefits from changing their strategy unilaterally. This equilibrium can apply to various market structures, highlighting how companies might compete or cooperate.
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