Business Fundamentals for PR Professionals
Discounted cash flow (DCF) is a financial valuation method used to estimate the value of an investment based on its expected future cash flows, which are adjusted for the time value of money. This technique is essential in investment evaluation as it allows investors to determine the present value of an investment by discounting future cash flows back to the current date using a specific discount rate. By incorporating the concept of time, DCF helps in assessing whether an investment is worthwhile compared to its cost.
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