Business Decision Making
ROI, or Return on Investment, is a financial metric used to evaluate the profitability of an investment by measuring the amount of return relative to its cost. It helps businesses make informed decisions by providing a clear picture of the potential gains or losses associated with different investments. ROI is essential for recognizing and defining business problems, as it highlights areas where resources may not be yielding expected returns, and it plays a critical role in feasibility and risk assessment by quantifying the potential benefits against the risks involved.
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