AI and Business
Alternative data refers to non-traditional data sources that provide insights beyond the conventional metrics used in decision-making processes. This type of data can include social media activity, satellite imagery, online transactions, and other digital footprints, helping organizations to enhance their understanding of consumer behavior and market trends. Utilizing alternative data in credit scoring and risk assessment allows for a more nuanced analysis of an individual's creditworthiness, often leading to more accurate evaluations.
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