Premium

Definition

In the context of art sales, a premium refers to the additional amount paid over the hammer price at an auction, which is typically a percentage of the final bid amount. This additional charge is usually collected by the auction house as a commission for facilitating the sale, and it can significantly increase the total cost for the buyer. The premium is an important aspect to consider in record-breaking art sales as it reflects both the desirability of the artwork and the financial dynamics involved in high-stakes bidding.

5 Must Know Facts For Your Next Test

1. The premium can vary significantly between auction houses and can range from 5% to 25% or more, depending on the policies of the auctioneer.
2. In high-profile art sales, the premium contributes substantially to the overall sale price and can influence buyer participation.
3. Record-breaking sales often attract competitive bidding, leading to higher premiums as bidders are willing to pay more to secure coveted pieces.
4. Buyers must factor in the premium when determining their maximum bid, as it can affect their overall budget for purchasing art.
5. Understanding premiums is crucial for both buyers and sellers, as it impacts profitability for sellers and overall cost for buyers in art transactions.

Review Questions

• How does a premium influence buyer behavior in art auctions?
  • A premium influences buyer behavior by impacting how much bidders are willing to spend on a piece of art. When buyers see an attractive artwork with a low starting bid, they may be tempted to bid higher. However, they must also consider the premium that will be added to their final cost. As a result, many buyers will set limits based on both their desired hammer price and the anticipated premium, which can either encourage them to bid aggressively or deter them from participating altogether.
• Discuss how premiums can affect record-breaking art sales and what implications this has for auction houses.
  • Premiums play a significant role in record-breaking art sales by adding a substantial amount to the total transaction value. Auction houses benefit from these increased premiums, as they directly contribute to their revenue. The higher the premiums collected during high-stakes auctions, the more financially successful the auction house becomes. This dynamic encourages auctioneers to promote desirable artworks that can attract competitive bids and ultimately drive up premiums.
• Evaluate the potential ethical implications of charging high premiums at art auctions in relation to market accessibility.
  • Charging high premiums at art auctions raises ethical questions about market accessibility for various buyers. While auction houses justify these fees based on their services and expertise, high premiums can create barriers for less affluent collectors or emerging artists who might struggle to compete in an already exclusive market. This practice could inadvertently limit diversity within the art community, as it favors wealthier buyers who can afford both the hammer price and significant premiums. A balance needs to be struck between fair compensation for auction houses and ensuring that art remains accessible to a broader audience.

Related terms

hammer price:

The final bid amount at an auction, which is the price agreed upon by the winning bidder before any additional fees are added.

commission: A fee charged by the auction house, usually calculated as a percentage of the hammer price, which is paid by the seller and/or buyer for their services.

bidder: An individual or entity that participates in an auction by placing bids on items they wish to purchase.