Central Route: This refers to the process of persuasion where individuals carefully evaluate arguments and evidence presented in a persuasive message before forming their attitudes.
Peripheral Route:This refers to the process of persuasion where individuals are influenced by peripheral cues such as attractiveness, credibility, or popularity rather than focusing on evaluating the actual content of a persuasive message.
Attitude Change:Refers to altering one's existing beliefs, opinions, or feelings about a particular topic or issue due to exposure to persuasive messages.