The Implicit Association Test (IAT) is a psychological tool that measures unconscious biases by assessing the strength of automatic associations between concepts in our minds.
Related terms
Stereotype Activation: Stereotype activation refers to the process where implicit biases automatically activate related stereotypes about a particular social group.
Priming is when exposure to one stimulus influences how we respond to another stimulus later on, often without conscious awareness.
Unconscious Bias: Unconscious bias refers to attitudes or stereotypes that affect our understanding, actions, and decisions unconsciously, without us being aware of them.