Gender schema theory is a cognitive theory that explains how individuals acquire and organize gender-related information, which then influences their perception and behavior. It suggests that people develop mental frameworks (schemas) of what is considered appropriate for males and females in their culture.
Related terms
Socialization: The process by which individuals learn the norms, values, beliefs, and behaviors of their culture or society.
Gender roles: Societal expectations regarding the appropriate attitudes, behaviors, and activities for males and females.