Direct experience refers to firsthand encounters with an object or issue that allow individuals to personally engage with and interact with it. This involvement in the experience leads to a stronger impact on attitude formation.
Related terms
Exposure Effect: The exposure effect refers to the phenomenon where repeated exposure to an object or issue increases liking and preference for it.
Vicarious Experience: Vicarious experience involves learning from observing others' experiences rather than having direct personal encounters.
Confirmation bias is the tendency for individuals to seek out information that confirms their preexisting attitudes and beliefs while ignoring contradictory evidence.