In social exchange theory, costs refer to the negative aspects or sacrifices involved in a relationship, such as time, effort, and emotional investment. They are factors that may decrease interpersonal attraction.
In social exchange theory, rewards are positive outcomes or benefits that individuals receive from a relationship. They contribute to increasing interpersonal attraction.
Comparison Level (CL): The comparison level is an individual's subjective evaluation or standard for what they believe they should receive in a relationship. It influences their satisfaction with the relationship.
Investment: In relation to social exchange theory, investment refers to resources or commitments made by individuals within a relationship. It affects their willingness to continue investing in the relationship despite any costs present.