A challenge refers to a situation or concept that poses difficulties or obstacles to the commonly held belief in human rationality in decision making. It questions the idea that humans always make logical and rational choices.
Related terms
Confirmation bias: This is the tendency of people to seek out information that confirms their pre-existing beliefs, while ignoring or dismissing contradictory evidence.
Cognitive dissonance: This term describes the discomfort experienced when a person holds two conflicting beliefs simultaneously, leading them to engage in mental gymnastics to resolve this conflict.