Attitude formation refers to the process through which individuals develop opinions, evaluations, and feelings towards objects, issues, or other people. It involves cognitive processes such as perception, interpretation, and evaluation.
Cognitive dissonance occurs when there is an inconsistency between one's attitudes or beliefs and their behavior, causing discomfort and leading to a change in attitude or behavior.
Implicit Attitudes: Implicit attitudes are unconscious, automatic evaluations that can influence behavior without conscious awareness.