The intended audience refers to the specific group of people for whom a message, speech, or piece of writing is created or targeted. It considers factors such as age, interests, knowledge level, and beliefs in order to effectively communicate with them.
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Tone refers to the writer's attitude towards their subject matter and audience. It helps convey emotions and establish connections with readers.
Persuasive Techniques: Persuasive techniques are strategies used by writers or speakers to influence their audience's thoughts or actions. Examples include emotional appeals, logical reasoning, and credibility building.