Advertising Strategy
Representativeness refers to the degree to which a sample reflects the characteristics of the larger population from which it is drawn. This concept is crucial in quantitative research methodologies because it ensures that findings and conclusions can be generalized beyond the sample to the broader population. A representative sample accurately reflects the diversity and demographics of the population, which enhances the validity of the research results.
congrats on reading the definition of representativeness. now let's actually learn it.