Advanced Negotiation
Social exchange theory is a psychological and sociological concept that posits that human relationships are formed based on the perceived costs and benefits of the interaction. It suggests that individuals weigh the rewards and punishments associated with a relationship, making decisions based on maximizing benefits while minimizing costs. This theory is particularly relevant in understanding coalition formation and management, as it helps explain why individuals choose to join or remain in coalitions based on their evaluation of collective gains versus losses.
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