Advanced Communication Research Methods
Spearman's rank correlation is a non-parametric measure that assesses the strength and direction of association between two ranked variables. This method is particularly useful when data does not meet the assumptions necessary for Pearson's correlation, making it ideal for ordinal data or when the relationship between variables is not linear. Spearman's rank correlation produces a coefficient, known as the Spearman's rho, which ranges from -1 to 1, indicating perfect negative to perfect positive correlation respectively.
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