Advanced Communication Research Methods
Pearson correlation is a statistical measure that evaluates the strength and direction of the linear relationship between two continuous variables. It is represented by the Pearson correlation coefficient, denoted as 'r', which ranges from -1 to +1. A value of +1 indicates a perfect positive correlation, while -1 indicates a perfect negative correlation, and 0 signifies no correlation. This measure is essential for understanding how changes in one variable are associated with changes in another.
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