Advanced Communication Research Methods
An odds ratio is a statistical measure that quantifies the strength of association between two events, often used to compare the odds of an event occurring in one group relative to another. This ratio helps researchers understand the likelihood of outcomes in various contexts, such as risk factors in regression analysis, effect sizes in studies, and the synthesis of data in meta-analyses. By interpreting odds ratios, one can gain insights into relationships between variables and their impact on outcomes.
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