Advanced Communication Research Methods
Exploratory factor analysis (EFA) is a statistical technique used to identify the underlying relationships between variables and to reduce data complexity by grouping related variables into factors. It is primarily employed in scale development to uncover latent constructs and help researchers understand the dimensions that make up a particular concept or measurement. By simplifying the data, EFA aids in refining theories and enhancing measurement accuracy.
congrats on reading the definition of exploratory factor analysis. now let's actually learn it.